Advice on finding an agent

Useful article from computer arts.
http://www.computerarts.co.uk/features/finding-agent

"Artists should aim to have a portfolio containing a wide range of work with a strong unique style and avoid imitating others or following stylistic trends. Most agents prefer to take on illustrators who already have some commercial work experience, however Charlotte Dowson from NB Illustration suggests artists can use mock-ups if they do not have many examples, to demonstrate how they see their work fitting in the commercial world."

"A bit of research will prove beneficial when choosing which agencies to approach. Many have their own method and identity – some are akin to supermarkets and have hundreds of illustrators on their books, while other boutique agencies represent little more than a dozen or so artists. Assess which clients they tend to get, as this will indicate what direction the agency is likely to take you and give you an idea as to which will suit your needs."

"Agents often enter their illustrators into awards and competitions and get their work seen in annuals and other publications, such as Contact and 3x3, or online portfolio sites"

"Artists are usually expected to maximise the promotional opportunities their agency offers. At the same time, keep your agent informed of any new work you’ve got, merchandise you’re selling or exhibitions your images are in. Your agent can create extra buzz around this. Illustrator Gemma Correll, who is with NB Illustration, explains: “I try to reiterate and cross promote everything. For example, if NB posts about my work on Facebook, I’ll share it on my illustration page.”

"Agents generally charge a fee for promotions, but this should be reflective of the commission rates. For example if your agent charges 25 per cent commission then they should be paying 25 per cent of your promotion costs. The cut an agency typically takes is generally between 20 and 35 per cent, which can seem a lot but, as Chow points out: “If you know an agency is making money out of you, then you know you will be making money too. There’s no need to be suspicious of them exploiting you.”