Enterprise lecture 3 - The Value of Your Creativity

Maslow's Hierachy of Needs:

 Shows our greatest needs (at the bottom) and builds on them - the most money will be spent on physiological needs.

Where is the money?

 Showing what most money is spent on - physiological needs and things to help society develop.

To apply to creativity - look at the human need of the product being designed to understand the potential market segment. You can then understand the value proposition.

What is a value proposition?

• Clear statement - how product / service benefits the customer. 
• Short and concise.
• Specific about benefits to the customer. (How my skills / work will benefit)
• Use customer language.
• Make them sit up and take notice. 

Value Proposition - also known as a mission statement. Will state the overall aims: