PPD Presentation preparation.

Which words describe you as an individual (from list):
Considerate; Informed; Tolerant.

Which words (again from list) best descirbe your approach to life:
Organised; Impulsive (sometimes); Punctual.

What do you want to be (list):
Decisive; Critical; Honest; Direct.

Which of the following qualities do you look for in other (picked from list)?
Honesty; Commitment; Punctuality; Focus; Creativity.

List ten thing you have learned:

1. More effective composition.
   
2. About colour.
   
3. More about photography.
   
4. Print skills - letterpress mainly.
   
5. About stocks.
   
6. How to express my opinion more than I did/could.
   
7. That being critical isn't always a bad thing.
   
8. About grids - though I need to work on it.
   
9. How to build a concept quickly and effectively.
   
10. How to make a book - which I am so pleased about.
    

List ten things you want to learn:

1. How to work better in a group/collaborative brief.
   
2. How to be heard more.
   
3. How to present more clearly - I need to get everything sorted in my head first because I often know at the end of a crit I've missed loads of information out.
   
4. How to create more striking imagery.
   
5. How to create better animations/motion graphics.
   
6. How to get better at making screen prints.
   
7. Who I can work with.
   
8. I want to learn more about effective typography as I am finding myself increasing interested and can see myself becoming a type geek!
   
9. I want to learn how to get my opinion across honestly but critically.
   
10. How to use the laser cutter - can't believe I still don't know - or even how I'd go about finding out.
    

Which of these words best describes your ambitions as a designer?
Perceptive; Subversive.

What do you want your work to do?
Educate; Inform; Attract.

Which of the following words do you associate with your work (list):
Idea; Image; Message.

Which of the following (list again) areas have you developed your skills in:
Type; Concept building; Photography; Problem solving.

Which of the following areas do you need to develop your skills in:
Video; Print; Image; Colour; Drawing.

Which of the following are you interested in developing your skills in?
Typography; Illustration; Print; Information graphics; Character design; Book design.

Speaking from experience - peer crit 1

Comments from the first crit:
Has the problem been clearly defined (what is it? Is it a genuine problem? Is it appropriate?)

• Yes, because people don't know what to do/plan in advance so don't use the time effectively.
  
• Clearly defined. It is a genuine problem. Definitely appropriate as we really wanted to go away but didn't.
  

Is the audience being taken into consideration? (Is the tone appropriate for the audience? How will the audience engage with it?)

• Good consideration of places that people might want to visit. Travel guides would be good as they could give you more of an idea of places to go and things you can do there. Money boxes also remind you of the fact that you would need to save.
• We think the tone of voice is appropriate. We think the 'bog standard book' could/would work really well if done to a high standard and have a simple quality - like a graphic magazine - something appropriate to graphic students.
  

What further research is required/would be beneficial? (What/where/who/when? Practical/theoretical/both?)

• More theoretical research - look at what exists already.
• More visual research for existing product ideas. Got a lot of potential.
  

What methods are being used to document the research/development? (Is the research appropriate? Are they effective?)

• Written sketch book - add you questionnaire in.
• Sketch book.
  

The comments I have received are really positive (I'm so pleased - it is becoming apparent people are becoming more open and honest in a critical way - which is benefiting me). There are some clear and defining ways now for me to take this and after struggling with thinking if I had picked a good idea, I now feel confident enough to push it and know that I have something to work on.

What is a line evaluation...

1. What skills have you developed through this module and how effectively do you think you have applied them? 2. What approaches to/methods of research have you developed and how have they informed your design development process?

I've definitely come to realise more about colour, composition, framing and to think outside the box in terms of trying new things such as the 3D letters I had to build in a team - I really enjoyed that. I think over the course of the module it has helped me to make decisions slightly quicker when it comes to colour etc as I know now what works / what doesn't and also that something doesn't have to just be placed smack bang in the middle of the page to look good.
The module has been very insightful and I've picked up new techniques such as book making and photography which is really helping me in other areas of my work.

3. What strengths can you identify in your work and how have/will you capitalise on these?

It's not so much a strength of my work, but I am already capitalising I feel on photography - the workshop was really helpful and I feel that my skills are improving.

4. What weaknesses can you identify in your work and how will you address these more fully?

I wish I had spent a bit more time on my books and maybe used some of my photographs / taken some more, however I know this is where I went wrong so in the future I can learn from this.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

• Try out more experiments / draw more for what is a line.
• Craft books better.
• Could have taken lots more photographs.
• Looked more at colour popping.
• ...
  

6.How would you grade yourself on the following areas:
(please indicate using an ‘x’)

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance X (4)
Punctuality X (5)
Motivation X (3)
Commitment X (4)
Quantity of work produced X (3)
Quality of work produced X (3)
Contribution to the group X (3)

Design is a virus - crit 2 and final presentation.

Issues raised:
negative space areas in between outline and organs - be good / more creative if they were laser cut out.
What stock? Wood?
Action to be taken:
Make a donor card?
Information bit needs doing.


Responses from the final crit:

• Great illustrations with clear info.
• Really good choice of subject for 'giving'. I love the typeface with the filled contors - it fits really well. Colour is good - doesn't scream NHS.
• Nice pack, the logo is simple and effective, the 2 chosen colours and stock work well together and the concept is clear.
• Good use of colour and simple but strong images - nice variety of stuff i.e. t-shirt.
• Really good, unusual theme.
• I am an organ donor, if I had more organs to donate this campaign would make me donate.
• Love the concept and such friendly type/images really draws the viewer in.
• It makes the donor idea more interesting and appealing I like how it is serious but attractive with the use of colour and type. I like the logo - it works really well - I like how there is an organ missing implying they need you to help.
• Really nice concept, clever packaging - box similar to what organs are transplanted in_ great, bold colour choice, works well, facts are clearly stated, nice simple illustration work.
• Campaign is already out there, but nice angle you've approached it at. Poster layout could be improved but really nice idea in the help.