Design is a virus - written brief

• Collaboration brief with Josh.
• The Brief: "Get people to give more" - organ donation.
• Background: Lots of people needing organ transplants and dying due to lack of donors - both living (kidney, bone marrow, blood etc) and dead (hearts, lungs, livers etc). We want to encourage more people to become i.e. sign up to become a donor.

• Considerations: Colours, imagery - to be sensitive. Do we post it out? Send to the NHS?
• Target audience: 16 - 25 year olds - not many from this age range signing up - need a new influx and a campaign targeting this group so they are aware.
• Tone of voice: Sensitive but shocking ish in a fair way.
• Mandatory requirements: Research / Visual research / Outcomes etc.