Wednesday, 5 January 2011

Enterprise and Innovation Task 1

Potential client groups:
  • Publishing
    Books, magazines, typography,
  • Music
    Album art, posters, flyers, merch - T-shirts etc...
  • Retail
    Shop murals, branding, adverts, websites
  • Film / TV
    Adverts, Idents, Title sequences, DVD menu navigation,
  • Businesses
    Logo, letterhead, stationary, websites, business cards, promotional items.
  • Sport
    Printed brochures, tickets, flyers, posters, advert, idents etc
  • Charities
    Information graphics, posters, branding, awareness campaigns, websites...
  • Technology
    Packaging, branding, promotion...
    ETC
I really see myself designing for bands, record labels, DJ's, club nights etc. I'm so passionate about music and to combine this with another passion (design) it would just be amazing! What I feel I've tried to do throughout the course already is incorporate music into my studio briefs and I enjoy it so much.


What skills do you have and how they relate to the needs of your client group? 
To start with it might not be a skill, but in anything you've got to have passion and this will really give me a starting point to connect with bands / artists etc and help me work better collaboratively to create the 'perfect' design solution to fit their needs / brief.
When given a starting point I feel my ideas generation is really coming on and I am starting to produce much better work than I did because my ideas are stronger.
Another skill that suits me in this niche is having a strong understanding of the music industry - always looking out for new music, surrounding myself with everything to do with music - magazines, checking music websites, myspace, going to gigs etc etc. I therefore feel that I can connect with bands and feel that my skills lie in the fact that I'm interested in the bands themselves, rather than driven by money and big record labels. I feel I would be able to make bands / artists feel comfortable and feel they are being listened to and not dictated at.


What skills are needed and what skills do you want to develop? 
I really need to develop my software skills. I'm really driven by video at the moment and if I want to create cutting edge music videos then I definitely need to improve! Likewise when it comes to print - I've seen a lot of futurist design work - (Delphic) and I just wouldn't know how to do that. I need to learn to simplify also...






What are your professional/creative aims and how do they relate to the needs of the client group?
I think that with "the death / decline" of record labels that artists are turning more and more to freelancers - this essentially is what I want to end up doing - I want to be known as someone who can communicate in a professional manner on the basis that I will listen to an extent to what the client wants and create cutting edge videos, artwork, promotional work that people keep coming back for.

Product: Music Promotion / videos etc

Place: I want to remain fairly northern, but reckon I'll have to move to LDN!

Promotion: Website, hopefully through word of mouth as well - if one piece is great hopefully other bands will come knocking!

Price: Affordable for small unsigned bands, but if anyone massive decides to have my work used then the rate will go up.

1 comment:

  1. have you managed to gain any f/l design work for any bands? would be great professional experience and would add to your portfolio.use your newly found knowledge to negotiate costs/brief etc.

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