Design is a virus - crit 2 and final presentation.

Issues raised:
negative space areas in between outline and organs - be good / more creative if they were laser cut out.
What stock? Wood?
Action to be taken:
Make a donor card?
Information bit needs doing.


Responses from the final crit:

• Great illustrations with clear info.
• Really good choice of subject for 'giving'. I love the typeface with the filled contors - it fits really well. Colour is good - doesn't scream NHS.
• Nice pack, the logo is simple and effective, the 2 chosen colours and stock work well together and the concept is clear.
• Good use of colour and simple but strong images - nice variety of stuff i.e. t-shirt.
• Really good, unusual theme.
• I am an organ donor, if I had more organs to donate this campaign would make me donate.
• Love the concept and such friendly type/images really draws the viewer in.
• It makes the donor idea more interesting and appealing I like how it is serious but attractive with the use of colour and type. I like the logo - it works really well - I like how there is an organ missing implying they need you to help.
• Really nice concept, clever packaging - box similar to what organs are transplanted in_ great, bold colour choice, works well, facts are clearly stated, nice simple illustration work.
• Campaign is already out there, but nice angle you've approached it at. Poster layout could be improved but really nice idea in the help.