Another article - http://www.computerarts.co.uk/features/finding-new-freelance-opportunities
"Expanding the breadth of the projects I’m working on is a constant goal.
My work has the potential to be marketable to a diverse range of
clients from various industries – food, weddings, kids, men’s fashion
and so on. I think it’s important to develop as broad a clientele as
possible because it will enable my freelance business to become more and more consistent.
I promoted
myself in a variety of ways this year and I’m planning to continue
these approaches in 2012. I mailed out postcards to promote my
illustration and lettering work, primarily directing these to magazines,
and I also sent emails about my newly launched Print Shop to bloggers.
I’m selling a selection of prints; it’s a new realm that I hope to
further develop.
This year, my goal is to develop a body of work that can be presented as a solo exhibition. I also plan to develop a fully illustrated
and hand-lettered book of my work, but that’s still an idea in progress
right now. I’ve recently joined The Adam & Eve Projects, where a
large variety of artists in different fields post about new, exciting
happenings in their career and beyond. For a non-blogger, this is a nice
alternative: it’s great for someone who wants to post regularly but not
necessarily daily. I also plan to update my Behance portfolio more
regularly, and of course it’s vitally important to keep my personal portfolio site as up-to-date as possible.
My approach to promoting myself is to participate in almost every
opportunity that comes my way, so long as I can complete the task to my
standards in the time available. I try to do every interview, contribute
to every publication and be part of every project I’m offered. You just
never know what new audience each opportunity could open up."
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