YCN - OUGD203 - Learning to be more professional.

Tackling a new brief in collaboration with Roz:

Why have you chosen to work with your creative partner? What are your aims?
Me and Roz have never worked together before. I find her work very fresh and I like her approach to the briefs done before. I really like her style of minimalistic and photography and feel she can inspire me to tackle new approaches. I feel she is highly committed and I know she works very hard so I can trust her 100%.

What are your specific areas of creative interest in this brief?
Image
Concept
Working across a huge range of distribution methods.

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?
Illustration
Design for screen
Print knowledge.

What specific non design skills do you have to offer in relation to your chosen brief? How do you intend to use them?
Organised
Hard working
Motivation

What will your specific roles in the collaboration in relation to the brief?
Steph - Image, screen, print
Roz - Ethics / sustainability, Type and layout, packaging.

What will your individual responsibilities be in relation to your brief?
Doing the work agreed on and stick to deadlines.

What will your joint responsibilities be?
Committing to meeting up.
Try and organise crits with other groups - for quick feedback.
Split costs - keep a record.
Blog everyday.

THE CONTRACT!

 THE BRIEF!

 Things to think about:
Strategy - what are you doing? Why are you doing it?
Clarity - Audience - who is the current audience? What do they do? How old are they?
Who are they - demographic? What do they spend on?
Function- inform, educate, persuade, promote, include, activate.
Context - retail, exhibition, mail (where?)
Relevance -
Audience, Context, Content, Tone of voice, Brand Identity, Geography, Ethics.

THE BRIEF REWRITTEN:

 ACTION PLAN:

TIMETABLE: So far we've agreed to just work up to Tuesday - hopefully when our crit is - as we decided things might change after the crit - I'm quite happy with this work flow at the moment - as I feel we are tackling the brief in manageable chunks and it seems a much easy task to do.