Enterprise lecture 4 - How to Promote yourself in 6 easy steps.

Marketing Communication Mix:

The 10 Basic Marketing Methods to make up the communication mix.

If you do nothing - you produce no results!

1. Get There Attention!
   •Memorable business card
   •Advertising
   •Events
   •Radio interviews
   •Write articles
   •Run a blog
   •Exploit social media
   •Publicity
   They have to be interested in what you do, then get to know you and they have to trust you.
   Be visible! Attend networking events and introduce yourself to people etc.
2. Build their interest.
   Let them get to know you.
   •Web site
   •Portfolio
   •Information packs
   •Catalogue
   •Curation
   •Exhibitions
3. Convince them!
   As their interest grows they will become more aware of my work and the benefits I could offer to them. They will want to know more about values and what other people think:
   •Artist statement
   •Recommendations
   •Testimonials
   •Awards
   •Community engagement
   •Professional bodies
   •Charity events
   
4. Make your offer irresistible. Persuade people your's is the best.
   •Value Proposition
   •Pricing strategies
   •Packaging
   •Try before you buy
   •Recommendations
   •Differentiation
5. Close the deal!
   Summarise the benefits and ask them questions such as have I missed anything? There anything else you need? Does the price fit your budget? Etc.
6. Reinforce.
   •After sales service
   •Advertising
   •Public Relations
   •Longevity
   •Merchandising
   •Maintaining contact
   •Building relationships
     

AIDA

•Attention

•Interest

•Conviction

•Desire 

•Action

Consumer Segmentation.

•Demographics

•Geographical factors

•Lifestyle

•Media Usage

  Think about when targeting various market segments.