Design is a virus - crit 1

Feedback from Gemma and Meryem in italic, Kim and Nick in bold.

• How professional was the verbal element of the presentation? Was it delivered with clarity? What might have improved it?
  Clear presentation - informed research. Looking into different types of donation.
  Some confusion as to what information was essential.
  
• How professional was the visual element of the presentation? How well were the boards designed? What might have improved them?
  They were clear but could have been worked on more visually.
  First board with image and type was clearer than the other two purely type ones.
  
• Proposal - What is the message?
  More people to sign up to donate organs.
  Trying to get people to donate organs.
  
• Is there a clear sense of audience? Who is the project targeting?
  People who don't already donate. 16 - 25.
  Yes, clear sense of audience. 16 - 25 - consider age range - is it too broad?
  
• What context will the message exist in? How does the proposal solution answer the 'virus' element of the brief?
  Wide range of delivery. Research shows younger age groups are not as aware or willing to donate.
  Information pack and website.
  
• Overall, what do you think of the proposal?
  Good idea, the theme is interesting and relevant in terms of donating.
  Strong idea.
  
  What we got from the crit and ways we could develop / look at:
  
• We will need a lot of information on the site / leaflet etc - how to cope with say - one kidney, look at risks etc (for living donors).
• Do we do two versions - a simple one to get people thinking about it - and a more detailed version for those that want to take it further and actually sign up?
  
• Advertise - proposed meeting sessions with doctors / counsellors etc - discussion groups - speak to people to be reassured.
• Case stories?
  
  It was a really insightful crit and I feel we got some good points back from it to consider further which was helpful as the topic for our brief is quite serious and needs addressing sensibly, sensitively and have lots of information - which we will need to figure out how to put down effectively.