Monday 28 February 2011

Enterpise Task 4 - Zip (SWOT)

www.zipdesign.co.uk
Unit 2A Queens Studios
121 Salusbury Road
London NW6 6RG
United Kingdom






Strengths: They work across a large range of media, offering both print and screen services from web to animations and phone apps. Have gained 15 years experience - so more hired? They showcase many self initiated projects as well as cliented work therefore showing enthusiasm and commitment.
Weaknesses: Although Zip design have a reasonably sized team of 5 designers, it states in their statement that they regularly hire freelancers such as photographers, illustrators etc. This to me suggests that their prices will be much higher when getting them to work on projects as there are more costs to cover. It could be a weakness that they tailor their prices to fit individuals needs - harder to plan finances and make a profit if you get lots of little, cheap jobs.
Opportunities: Global influences - having clients across the globe in various sectors.
Threats: New business doing similar/fresher work could easily undercut them.

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